Jakarta International Airport Advertising Program

The advertising placement plan for Jakarta Soekarno Hatta International Airport (CGK) in Indonesia includes airport overview, audience analysis, location recommendations, scheduling budget, creative localization, compliance and execution, and performance review, suitable for direct use by brand/cross-border customers.
1、 Project Background and Airport Overview
Sukarno Hatta International Airport (CGK)
Location: About 20km west of Jakarta, Indonesia's largest aviation hub and the third busiest airport in Southeast Asia
Terminal buildings: T1 (domestic), T2 (mainly low-cost airlines), T3 (mainly international+high-end domestic, most recommended)
• Passenger flow: Approximately 54.8 million in 2023, with international traffic accounting for approximately 45%; High proportion of business+high-end tourism population
Core values: High end audience concentration, long stay time (average 90-150 minutes), strong international exposure, high brand tone
2、 Target audience (precise portrait)
1. International business travelers (40%+): middle and senior executives, cross-border procurement/supply chain, government and enterprise visits, strong consumption power, high decision-making ability
2. High end tourism/family visits (35%): outbound tourism, Indonesian Chinese, round-trip to multiple ASEAN countries
3. Transfer/Transit (15%): Connecting Southeast Asia, the Middle East, Australia and New Zealand, covering a wider international population
4. Local high-income (10%): High net worth individuals in Jakarta and surrounding areas
Audience tags: high education, high income, frequent flying, strong decision-making influence, high acceptance of Chinese brands/high-end products/cross-border services
3、 Core advertising resource recommendation (by priority)
✅ First tier (must invest: T3 international arrival+departure golden route)

Jakarta Airport Advertisement
1) T3 International Arrival · Luggage Claim Hall LED Large Screen (Strongest Exposure)
• Location: directly above/in the center of the luggage conveyor belt, with the longest stay time (15-40 minutes)
• Specification: 9m (W) × 4.5m (H), LED ultra clear
• Screen on: 05:00-01:00, 15 seconds/round, daily ≥ 500 times
• Cycle: Minimum order time of 1 month, recommended 3-6 months
Advantages: First visual upon entry, mandatory exposure, no interference, 100% coverage for international travelers
2) Long LCD screen (brand memory point) before T3 international arrival and entry border inspection
Jakarta Airport Advertisement

Location: From the corridor bridge to the entrance, you must pass through the passage and wait in line for 3-8 minutes for a close-up view
• Specification: 17.72m (W) × 2m (H), LCD high-definition
• Screen on: 05:00-01:00, 15 seconds/round, daily ≥ 500 times
Advantages: Immersive visual experience, no diversion, covering all international travelers entering the country
3) T3 international departure, check-in/security check, LED pillar/large screen (high-end mindset)

Jakarta Airport Advertisement

Location: Central check-in island, entrance to duty-free zone after security check, boarding gate corridor
• Specification: Vertical LED (1.2m × 2.4m) or full wall large screen
Advantages: Peak decision-making before departure, high concentration of business customers, strong brand tone
✅ Second tier (supplement: T2 International Zone+Outdoor Brands)
4) T2 International Arrival/Departure LCD Network (Low Cost Airlines+Young Passengers)
Jakarta Airport Advertisement

Location: 2D/2E International Arrival Luggage Area, Departure Waiting Area
Specification: 55 inch LCD, 15 second slideshow, minimum order time of 2 months
Advantages: Covering ASEAN low-cost airline passengers, young consumer groups, and price friendly
5) Outdoor billboards on airport highways (city wide coverage+pre arrival exposure)
Location: Soekarno Hatta Service Road, essential for entering and exiting the airport
Specification: 15m (W) × 5m (H), double-sided/single-sided, minimum order time of 6 months
Advantages: Daily traffic of over 100000, full coverage of high-income groups in Jakarta West, strong impression before arrival

4、 Recommended advertising combinations (3 levels, can be directly selected)