airport advertising
The core of airport advertising is high net worth business travelers+closed long stays+full path exposure, suitable for brand high-end, national/international image and precise reach.
THE VALUE OF AIRPORT ADVERTISING PLACEMENT(WHY CHOOSE AIRPORT ADVERTISING?)
• High quality audience: 70%+are business/high consumption groups with strong decision-making power, suitable for finance, luxury goods, automobiles, high-end real estate, and cross-border services.
• Adequate duration: Passengers stay for an average of 30-60 minutes, with a high level of information acceptance.
• Closed scene: check-in → security check → waiting → luggage → arrival, multiple touchpoints repeated exposure, deep memory.
• High end image: Airport=international/high-end, quickly enhancing brand tone.
MAINSTREAM AIRPORT ADVERTISING FORMAT (LOCATION+EFFECT)
1) digital LED large screen (most mainstream, strong exposure)
• Departure hall check-in screen: visual core, must see location; (First line hub).
Security checkpoint digital LED: must pass through queue, high attention;
Luggage hall digital LED: reaching the first touch point, staying for a long time;
2) Lightbox (static/dynamic, wide coverage)
High altitude lightbox (departure hall): long-range coverage, brand image;
• Column light box (mixed flow area): 360 ° surround, close range impact;
Wall/channel lightbox: fully connected along the entire path to enhance memory;
3) Other cost-effective forms
Handcart advertisement: starting at 500 vehicles, covering departure/arrival;
VIP Lounge Screen Sweeping: Accurately reaching high net worth VIPs;
Airport expressway high pillars: outdoor drainage, long-distance exposure;
COMMON FORMS AND LOCATIONS OF AIRPORT ADVERTISING
Airport advertising utilizes the enclosed space within the terminal building and the longer stay time of passengers to display through various media forms, covering the entire process area of passenger travel.
Airport digital LED advertising spaces and electronic screens: mostly located at security checkpoints, waiting areas, and arrival halls, with strong visual impact and support for dynamic carousel. For example, the T5 security checkpoint at Xi'an Xianyang Airport has a large screen of nearly 200 square meters, and the security checkpoint at Beijing Daxing Airport has 20 high-definition display screens.
Lightboxes and signs: distributed throughout check-in islands, waiting halls, luggage halls, and welcome halls, including column lightboxes, wall lightboxes, etc. The first floor lane of Terminal 2 at Beijing Capital International Airport is lined with column light boxes, and the baggage claim hall at Tianjin Binhai Airport is also densely distributed with attached light boxes.
Physical exhibition booths and featured media: including physical exhibition booths in the ticketing hall, trolley advertisements, flag hanging advertisements, etc., suitable for interactive experiences or specific scene marketing. There used to be a physical exhibition booth measuring 4mX6m in the ticket hall on the T3 floor of Beijing Capital International Airport, and trolley advertisements could follow passengers' movements
BRAND TYPES SUITABLE FOR AIRPORT ADVERTISING PLACEMENT
The audience for airport advertising is mainly high-income groups such as business people and enterprise managers, with the characteristics of "three highs", suitable for precise targeting in specific industries.
High end consumer goods and services: Baijiu, cars, luxury goods, financial and technology enterprises are traditional main customers, often using airport advertising to create high-end image.
Emerging technologies and services, such as AI technology and high-end recruitment services, have also begun to use airport screens to display "big customer lists" to establish trust, such as the deployment of Beisen AI interviewers at Xi'an Airport.
Local life and tourism: Arrival area advertising is sensitive to the demand for local services (hotels, car rentals, tourism) and is suitable for conversion guidance after passengers arrive
AIRPORT ADVERTISING STANDARD PLACEMENT PROCESS
(landing within 7-20 days)
1. Goal setting: Brand image (digital iconic LED advertising space/high-altitude light box), precise reach (VIP lounge/trolley), full path coverage (combination set).
2. Choose an airport: select a first tier hub for the core market; Select new first-line/provincial capitals for regional coverage; Priority will be given to international business in the Beijing, Shanghai, Guangzhou, and Shenzhen International Zones.
3. Location selection: Adequate budget → Check in screen+security check area LED advertising space+package pillar; Budget limited → luggage hall digital LED+handcart.
4. Sign agent: Choose Wanshicheng Media Company (www.hwggw. com), clarify scheduling, monitoring, and after-sales service.
5. Material production: The digital LED advertising video is mainly 15 seconds long, with simple graphics and large characters+logo; Static lightbox advertisements require high contrast and minimal text.
6. Publication+Monitoring: On site acceptance, providing exposure, reach, and passenger flow data reports.
Digital outdoor advertising placement:
Beijing Wanshicheng Culture Media Co., Ltd
Contact us: Phone/WhatsApp:+861369156716;
email wsc@deyicc.com ;
https://www.hwggw.com
We have a large number of favorable advertisements, and we are happy to serve you when you come to inquire.