static billboard
Traditional large static billboards, also known as static billboards in the industry, are different from LED electronic screens and three sided flip screens. They rely on fixed spray painted images, steel structure brackets, and external spotlights for lighting, with a single image displayed for a long time. If the content needs to be replaced, the image must be remade and hung, and there is no automatic playback or video playback function. They are the most classic outdoor media for highways, airports, and urban main roads.
Core features:
Image medium: PVC knife scraping cloth/mesh cloth spray painting, no self luminous; Lighting with external spotlights at night
Single content: One billboard has only one set of images throughout the year, and cannot switch between multiple advertisements at different times
Heavy duty structure: Steel frame and concrete base, capable of stable outdoor use for 8-15 years
Placement cycle: Mainly based on six-month/full year long contracts, with very few short-term monthly placements
2、 Mainstream classification (including high-speed/airport highway specific models)
1）. Single column anti-aircraft gun (T-plate, main force on highways/airport highways)
The most commonly used traditional static billboards, as you mentioned earlier, are mainly used for highway and airport highway billboards
Standard specifications: mainstream 18m × 6m, 21m × 7m, divided into double-sided and three sided; The column is 12-25 meters above the ground
Structure: Independent giant steel columns+grid plate surface, deeply buried foundation to resist strong winds of level 8
Location: Expressway mainline, interchange, entrance to the city, airport expressway, all long straight roads along the entire line
Advantages: Long distance visibility, unobstructed, full coverage of two-way traffic flow, repeated exposure for business people
Adaptation: High end brand image, real estate, automotive, and long-term market share of cross-border enterprises
2）. Static signage for overpasses/gantries
Spanning the entire highway lane, mandatory visual carrier
Specification: Width 15-50m, height 3-8m, spanning the entire road surface
Features: All vehicles must pass through without any visual blind spots, with the strongest impact
The overpass bridge in front of the airport expressway toll station is a top scarce point with extremely high premium
3）. Static large-scale building walls/roofs
Large signage on the exterior walls of urban commercial districts, airport terminals, and large buildings
There is no fixed size standard, and a single piece can reach over 100 square meters
Audience: Dual coverage of traffic and pedestrian flow, suitable for showcasing city portal brands
4）. Static signage at toll stations/service areas
Toll plaza walls, service area walls, big name signs
Advantages: Vehicles queue up to slow down, stay for a long time, complete and readable text information, suitable for promotion and investment information
5）. Static signage for construction site fencing
Ultra wide mesh fabric spray painting, windproof and lightweight, mostly used for construction sites on urban main roads
3、 Comparison of mainstream materials in the picture (for outdoor use only)
Knife scraper cloth (preferred for long-term high-end advertising)
Multi layer PVC thick coating, high flatness, color saturation, tear resistance, UV resistance, and the image will not fade for 1-2 years; Not breathable, suitable for columns, rooftop billboards, and airport high-speed anti-aircraft guns as standard.
Mesh cloth (large-span, strong wind scene)
With hollow mesh, it significantly reduces wind resistance and reduces the load-bearing capacity of the steel structure; Clear from a distance, with grid texture at close range, commonly used for overpasses and large building enclosures.
Ordinary 550 spray painted cloth
Cost effective, thin PVC, suitable for short-term placement within six months with limited budget.
4、 Traditional static big brand core advantages and disadvantages
advantage
Exclusive volume: Only one advertisement from your company is displayed on a single board, without any interference from competing products, and the brand memory far exceeds that of LED screens
Visual scale crushing: With a larger single area and strong long-range recognition, the logo and core slogan can be seen clearly in just 5 seconds of high-speed driving
Lower long-term deployment costs: high electricity and system operation and maintenance costs without LED screens; Only one-time image production+a small annual maintenance fee
Durable and stable: The steel structure has a service life of more than 10 years and is not prone to failure in harsh rain, snow, high temperature and low temperature environments
The approval threshold is relatively simple: no electricity support is required, the approval process for road and urban management is less than electronic screens, and airport highway locations are easier to approve
5. Traditional static billboards are suitable for advertising in customer industries
Prioritize the placement of static billboards on airport highways
Luxury cars, luxury real estate, banking and insurance, cross-border trade, high-end medical aesthetics, luxury goods, aviation logistics, urban cultural tourism, government and enterprise image promotion
Ordinary high-speed static brand
Construction machinery, home building materials, scenic spots, local specialties, industrial park investment, automobile 4S stores, agricultural inputs, regional chain supermarkets
6. Large static billboard placement process
Point selection: Airport expressway/main expressway/city rooftop, check traffic flow, obstruction, and nighttime lighting conditions
Budget calculation: Annual media rental+graphic printing+crane installation+annual maintenance fee (rental increase of 10% -15%)
Qualification review: additional airport operation safety audits will be conducted for road administration, urban management, and airport highways; Medical and financial advertisements require prior approval for advertising review
Screen design: Following the high-speed minimalist standard - large characters, minimal copy, enlarged logo, suitable for high-speed long-distance viewing
Lifting installation, spotlight debugging, quarterly inspection and maintenance
Outdoor static advertising placement:
Beijing Wanshicheng Culture Media Co., Ltd
Contact us: Phone/WhatsApp:+861369156716;
email wsc@deyicc.com ;
https://www.hwggw.com
We have a large number of discounted advertisements, and we are happy to serve you when you come to inquire.